Job Description

Job Description

Job Title: Digital Marketing Manager 

Location: Springfield, MO (on-site 5 days per week) 

Type: Full-Time 

Pay: $60,000 to $72,000 annually (bonus eligible) 

About Us

At Anything Possible Brands , we’re in the business of disrupting the fishing category with extraordinary gear that makes fishing easy and exciting. We create products that make it easier for everyone—newbies to die-hards—to get out there and make the most of every cast.

We’re looking for a Digital Marketing Manager who can bring that high energy to our digital world. This digital marketing expert will be a critical contributor to our dynamic, multi-brand marketing organization as we continue to win market share and accelerate growth. If you live and breathe ecommerce, love fishing, and have a thing for content that converts, keep reading. This individual contributor role reports to the Sr Director of Marketing and is supported by a network of agencies.

What You'll Do (aka Your Tacklebox of Responsibilities):

You’ll be our digital brand-builder, turning insights, content, and campaigns into awareness, conversion, and loyalty across DTC and marketplace channels.

Build and grow our CPG brands digitally.

• Translate brand positioning into compelling digital strategies and campaigns that drive awareness, trial, and repeat across key consumer segments.
• Ensure all digital touchpoints consistently express our brand voice and visual identity.

Lead paid and organic social media.

• Build and manage an organic social media content strategy that reflects our brand’s vibe and fuels community engagement.
• Plan and optimize paid social campaigns to drive both upper-funnel awareness and lower-funnel performance.
• Develop and execute social selling strategies on platforms such as Meta and TikTok (e.g., shoppable posts, TikTok Shop, and in-platform checkout experiences) to drive direct revenue.
• Use platform analytics and testing to refine creative, audiences, and formats for continuous improvement.

Drive CRM (Klaviyo).

• Own our email marketing calendar in Klaviyo—from growing our first-party database to campaign planning and flows, segmentation, and testing.
• Develop lifecycle journeys (welcome, abandoned cart, post-purchase, win-back) that increase LTV and build deeper brand relationships.
• Analyze performance (opens, clicks, revenue, retention) and iterate on content, offers, and triggers.

Leverage Circana & performance data for more intelligent decisions.

• Pull, interpret, and analyze Circana retail scan data to understand category dynamics, retail mix, market share performance, and identify white space.
• Translate insights into clear recommendations for pricing, product, and retail initiatives.

Own Bazaarvoice and Amazon Ratings & Reviews health.

• Manage our Bazaarvoice programs to increase review volume, quality, and recency across key retailers and our own channels.
• Identify product issues and partner with cross-functional teams to address root causes.
• Monitor and respond to Amazon ratings & reviews.
• Activate review content across marketing channels to build credibility and conversion.

Content & campaign execution.

• Lead the planning, execution, and analysis of digital content and promotional campaigns across email, social, and ecommerce touchpoints.
• Manage asset library and content calendars, brief agencies/creators, and ensure deliverables align with brand standards and campaign objectives.
• Track KPIs and optimize in real-time to ensure campaigns hit performance goals.

Support e-commerce marketing (DTC & Amazon).

• Help develop and execute strategies to drive traffic, conversion, and repeat on our DTC site (Shopify), B2B site (Shopify) Amazon, Walmart.com, and other retail marketplace storefronts.
• Assist with the optimization and management of ecommerce content to drive conversion.

You're Our Kind of Person If You:

• 5 years of CPG digital marketing and ecommerce experience plus a bachelor’s degree in marketing or communications.
• Or no degree, but must have at least 7 years of relevant experience along with up-to-date digital marketing certifications.
• Bonus points for AI-marketing literacy and/or outdoor/fishing industry background.
• Know how to maximize profitability on DTC and e-commerce channels, especially Shopify, Amazon, and Walmart.
• Fluent in Circana, Shopify, Google Analytics, Klaviyo, Metricool (or similar social media scheduling tool), TikTok Shop, and Meta/Google Ads.
• You have certifications for Meta Social Media Marketing, Meta Ads, and TikTok Ads, or are willing to obtain them within the first six months of employment.
• Can decode KPIs and use them to up your game.
• Get our brand voice—and can create or direct content that’s bold and edgy.
• You are low-ego, high-energy, and ready to dive in with sleeves rolled up.
• Think like a creator, act like a strategist, and hit deadlines like a pro.
• Know how to fish. You don’t have to be an expert, but you should be comfortable holding a rod and know your way around our gear. This isn’t just a desk job; it’s a passion gig for someone who gets the fishing lifestyle.

Perks & Benefits:

• Salary: $60,000 to $72,000 annually based on experience
• Competitive bonus
• Comprehensive benefits package
• Playtime with best-in-class rods, reels, and outdoor fishing gear
• A team that works hard, plays harder, and believes that Anything is Possible

Personal Characteristics:

• Results-oriented with a strong bias to action.
• Takes initiative and can operate with minimal direction.
• Thrives operating in a fast-paced environment with a sense of urgency.
• Demonstrates a positive, winning attitude.
• Works collaboratively with fellow team members.
• Lives and works honestly and with integrity.

About Anything Possible Brands

APB is the go-to source of innovative and on-trend gear that makes fishing fun and exciting. APB is known in the market as the up-and-coming category disruptor, rapidly capturing market share by delighting consumers with its affordable, high-quality, and on-trend products and delighting retail partners with its agility and high level of service.

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