Job Description
DIME is looking for a Digital Marketing Specialist to execute and optimize our nationwide digital campaigns across paid and organic channels. This is a high-impact, hands-on role where you’ll help grow our brand presence, customer base, and sales through digital advertising, SEO, and performance marketing—especially in legally complex markets like cannabis. Ideal candidates are detail-oriented, results-driven, and thrive in fast-paced, highly regulated industries where creativity and compliance go hand in hand.
What You’ll Do:
- Execute Digital Campaigns: Launch and manage campaigns across Google Ads, programmatic platforms, paid social, and retargeting channels.
- Optimize SEO Strategy: Conduct keyword research, optimize website content and metadata, and improve site structure to drive organic traffic and search rankings.
- Content Collaboration: Partner with internal creative teams to develop compelling ad copy, landing pages, and digital assets aligned with brand voice and marketing objectives.
- Analyze & Report: Monitor digital performance using Google Analytics, campaign dashboards, and marketing automation tools—then translate data into actionable insights.
- Support Events Digitally: Assist in promoting nationwide events through digital channels, helping drive attendance and post-event engagement.
- Ensure Compliance: Operate within advertising restrictions unique to cannabis and similar regulated industries, identifying platforms and messaging strategies that meet legal requirements.
- Website Maintenance: Support updates and optimizations to improve user experience, conversion rates, and SEO performance.
- Email Marketing & Automation: Build and optimize email flows, segment audiences, and monitor engagement metrics to improve outreach effectiveness.
What We’re Looking For:
- Experience: 2+ years in digital marketing, ideally within a regulated industry like cannabis, alcohol, or pharma.
- Paid Media Skills: Familiarity with managing PPC and programmatic campaigns using platforms like Google Ads, Meta Ads Manager, and demand-side platforms (DSPs).
- SEO Proficiency: Proven ability to conduct audits, identify keyword opportunities, optimize content, and drive measurable improvements in search rankings and traffic.
- Tech Tools: Comfortable with Google Analytics (GA4), Google Search Console, WordPress, and email/CRM platforms like HubSpot or Klaviyo.
- Analytical Mindset: You enjoy digging into the data to find opportunities, inefficiencies, and creative solutions.
- Strong Communicator: Clear and concise writing skills—especially when crafting ad copy, landing page content, or SEO-optimized web pages.
- Compliance-Minded: Bonus if you have experience working within legal limitations tied to ad platforms, age-gated content, or redlined industries.
- Highly Organized: Able to manage multiple projects, deadlines, and stakeholders with minimal oversight.
Why Join DIME?
- Be part of a fast-growing brand with a national footprint and international momentum.
- Get hands-on experience shaping digital strategy in an industry where few have cracked the code.
- Work with a lean, innovative team that values initiative, creativity, and measurable results.
If you’re a sharp digital marketer ready to scale impact in a high-regulation, high-growth space— apply now.
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