Job Description

Jr. Digital Marketing Specialist - Strategy Track

Hi there! We're WebFX, a full-service digital marketing agency based in the US. We've been named the Best Place To Work in Pennsylvania, and we'd love to meet you! We are a fast-growing company that has doubled in size over the past 5 years, with talented team members now based around the globe (and representing 18+ different countries!). While we are growing at a rapid rate, we are committed to growing strategically and sustainably, and that starts with growing our team of the #BestCoworkers - that's where you come in!

We're looking for people to join our mission to provide world-class digital marketing solutions to mid-size businesses around the world. We are passionate about what we do, we're committed to driving business growth for our clients, and we're on the hunt for people just like you, who take pride in their work and want to be part of a company that does too.

You Might Be a Great Fit For This Position if You Have...

Successful FXers in this role have majored in Marketing, Advertising, Business, Journalism, Communications, Information Systems, Statistics, and beyond

GPA of 3.4

A Few Related Skills and Experiences

(This is an entry-level role, and experience in every one of these areas is not required - we will train you on what you need to know! But the following skills/experience are awesome to have, and will help get your career off to a running start):

• Part-time/summer job/internship experience is a must
• Customer service experience in any industry
• Advertising/marketing agency experience
• Digital marketing experience
• Basic HTML experience
• Google Analytics and/or analytical/research skills
• Excel/Google Docs skills
• Copywriting for the web

Any of these Signature FXer Traits!

• You have an interest in the web and stay up-to-date on new and developing technologies
• You are a professional, dependable, and independent worker with a strong work ethic
• You're self-motivated, thrive on challenges, and enjoy getting things done
• You have an eye for detail and dedication to high-quality work
• You have an exceptional level of follow-through
• You are a proactive, creative problem-solver who faces challenges with a can-do mindset
• You possess excellent time/project management skills
• You have solid analytical skills and a knack for making data-driven decisions
• You work with a sense of urgency and can consistently meet deadlines
• You are an outstanding communicator and possess strong interpersonal skills
• You are a lifelong learner who loves to grow and stretch outside of your comfort zone, and are always looking to improve your skills

If any of these sound like you, then we want to hear from you! We are committed to growing 1% better everyday, and we believe working at WebFX could quite possibly make your life 1(00)% better - after all, you would be surrounded by the #BestCoworkersinPA!

In This Role, You'll Get To...

• Work directly with a portfolio of clients as their direct point of contact at WebFX, educating them through clear communication, and helping them achieve their goals
• Work to maintain our world-class client retention rate by developing and fostering long-lasting client relationships
• Analyze performance data (in Google Analytics and RevenueCloudFX) and prepare monthly digital marketing campaign reports
• Develop appropriate SEO strategies and action plans/optimizations based on data
• Create and manage PPC (think Google Ads!) campaigns and work to ensure a positive ROI for clients
• Perform research to ensure client success - think keyword research, competitor analysis, and everything in between
• Devise the content strategy and outlines for our team of copywriters and manage the execution of web content based on client goals
• Manage the ideation, planning, and execution efforts of CRO special projects and champion CRO best practices for clients
• Perform A/B, website usability, and website conversion rate testing to determine what works best for your client and provide recommendations accordingly
• Interpret web analytics, demographic data, market research, and buyer behaviors, and generate and execute strategies as they relate to findings
• 'Get your hands dirty' and get into the backend of client websites to correct errors and technical issues and implement content

A Typical 'Day in the Life' Might Consist of:

• 5% managing resources for CRO projects
• 5% analyzing clients' competitors and making appropriate recommendations
• 10% working in the backend of websites/fixing technical issues/implementing content
• 10% creating reports for client campaigns
• 15% analyzing data and identifying deliverables
• 25% communicating with clients
• 30% executing on SEO and PPC strategies with regular optimizations
• 100% pursuing your own personal best while delivering real-world impact for our clients!

Note: The Jr. Digital Marketing Specialist - Strategy Track is a client-facing position

What You'll Get From Us!

Opportunities to Learn and Train With Our Team!

• Our "Bootcamp" training program will be provided for new FXers to learn, grow and develop both in and out of the office in the specific hard skills necessary to be successful in their position
• World-class on-the-job training from the experts (think Sr. Marketers, not the HR team) as well as opportunities for ongoing personal learning and development
• On-site, state-of-the-art training amenities to facilitate departmental trainings, industry-related updates, and monthly Lunch-and-Learns.

A Place to Grow Your Career

WebFX grew 250%+ over the past 3 years, and we promote almost exclusively internally. Merit-based promotional opportunities are abundant for new FXers who meet or exceed position performance metrics.

In-Person Experience Alongside Our Team of Industry Experts

This position is based fully in-office at our riverside campus in Harrisburg, PA, with opportunities for this to evolve as Fxers advance in their career tenure.

Potential promotional path for Jr. Digital Marketing Specialist - Strategy Track:

• Digital Marketing Specialist
• Digital Marketing Analyst
• Digital Marketing Consultant
• Lead Internet Marketing Consultant
• Sr. Internet Marketing Consultant

Compensation

$47,000 -$50,000 (potentially higher based on work experience)

Why Choose WebFX?

• We've been named the Best Place To Work in Pennsylvania 9 times ????
• We have offices in Guatemala, South Africa, St. Petersburg FL, Ft. Myers FL, Lancaster, and York, PA! AND we're continuing to grow! ????????
• Entry-level roles - over 90% of our openings are open to brand new college grads! ????
• Flexible Schedule (start your day between 8 and 10 am - when you do your best work!)
• Love animals? Cool, so do we! That's why we have a Pet Friendly Office ????
• Profit Sharing ????
• Need that caffeine fix? On-site cappuccino machine, Little Amps Coffee Bar (with a barista!) & Tea Bar ?
• Looking for a little extra workday fuel? Enjoy surprise catered breakfasts, lunches, mid-day snacks, and more!
• On-site Yoga sessions

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