Job Description

Job Description

JOOLA is seeking a visionary and culture-shaping Global Senior Creative Director to define and lead the creative heartbeat of our brand. This role will oversee how JOOLA shows up in the world—visually, verbally, and experientially—across every market, platform, and product category. From campaign storytelling and design systems to brand evolution and innovation, the Global Creative Director will ensure JOOLA’s creative expression reflects its leadership in sport and inspires athletes, fans, and communities worldwide.

As the head of JOOLA Creative, this leader will champion bold ideas, mentor a diverse creative team, and drive cross-functional collaboration between marketing, product, retail, and athlete relations. The ideal candidate combines high-level creative vision with hands-on executional excellence—someone who can shape a global brand narrative and ensure consistency without compromising innovation.

Responsibilities:

Creative Leadership & Brand Development

• Define, evolve, and safeguard JOOLA’s global brand identity, ensuring creative excellence across every touchpoint.
• Lead, inspire, and grow a high-performing creative team spanning design, copy, content, and production disciplines.
• Translate brand strategy into breakthrough creative concepts that elevate JOOLA’s positioning in sport, culture, and lifestyle.

Campaign Direction & Storytelling

• Oversee concept development and creative execution for global marketing campaigns and launches.
• Ensure every asset—from video to visual merchandising—reflects JOOLA’s brand tone, design integrity, and purpose-driven storytelling.
• Guide creative integration across digital, retail, experiential, and social channels to deliver cohesive, high-impact narratives.

Global Alignment & Collaboration

• Partner with regional creative leads and marketing teams to maintain brand cohesion while allowing for local relevance.
• Collaborate with product and athlete teams to craft compelling creative that connects innovation to audience passion points.
• Align creative vision with business objectives, category growth strategies, and emerging market opportunities.

Qualifications:

• 15–20+ years of creative leadership experience within a global brand or agency, preferably in sports, lifestyle, or consumer categories.
• Demonstrated success developing and executing creative strategies that drive brand growth and cultural relevance.
• Proven ability to lead and inspire large, cross-functional creative teams.
• Expertise across brand design, content development, advertising, and experiential marketing.
• Exceptional communication, presentation, and leadership skills.
• Strong strategic mindset with the ability to balance creative ambition and business outcomes.
• Passion for sport, design, and storytelling that builds community and drives impact.

Key Competencies :

• Visionary Leadership: Shapes brand identity and creative direction with clarity, originality, and purpose.
• Creative Excellence: Sets the bar for world-class ideas that drive emotion, engagement, and distinction.
• Strategic Thinking: Connects creative output to business strategy, market trends, and cultural insight.
• Collaboration: Builds alignment across global and regional teams, encouraging innovation through partnership.
• Adaptability: Evolves creative strategy in response to shifting markets, technologies, and audience behavior.
• Inspiration: Leads by example, fostering a creative culture rooted in curiosity, inclusion, and performance.

About JOOLA:

JOOLA was first established in 1952 and built a global reputation as a pioneer in table tennis. In 2022, JOOLA expanded into the rapidly growing pickleball scene and quickly attracted the biggest names in the sport. As an official table tennis sponsor for three Summer Olympic Games and the official sponsor of pickleball's top athletes and the Professional Pickleball Association (PPA), the team at JOOLA combines its storied expertise with fresh perspectives to bring innovation to both sports. JOOLA creates a variety of equipment, apparel, and accessories for both table tennis and pickleball players, professional and recreational. With offices in US, Germany, Brazil, and China, JOOLA has a global presence and wide distributor network.

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