Job Description

About The Role

Exposure is a full service, creative communications agency. Our mission is to drive cultural relevance for brands with comprehensive, modern campaigns that cut through. We work with some of the largest and best-known brands in the world.

Were looking for a Lifestyle Communications/PR Account Executive to join our team in our New York office and work on our lifestyle and spirits brands.

The role is a critical one for some of our high-profile accounts. This person will work to lead media and influencer relations, drive organic coverage, contribute to client planning and strategy, and generally contribute to the business success of our clients.

The ideal candidate is a dynamic, hardworking and creative individual who possesses a passion for the lifestyle category.

Key Functions

• Serve as an enthusiastic, proactive member of the team
• Support senior-level team members in the delivery of quality, flawless work
• Contribute to the smooth execution of work, and seamless running of accounts
• Be at the cusp of cultural trends and pop culture conversations, with an understanding of the ever-evolving communications landscape

Core Responsibilities

Account

• Maintain day-to-day client communications
• Contribute to weekly and bi-weekly client status calls
• Draft and contribute to media materials, including strategy documents, press releases, pitches, and briefing materials
• Draft and maintain recaps and reports
• Conduct frequent media monitoring and provide analysis as related to client work and needs

Earned Media

• Identify and develop strategic and creative pitch angles
• Develop editorial pitch calendars
• Generate impactful earned media coverage, inclusive of proactively identifying new angles and opportunities
• Maintain robust media lists across spirits and lifestyle publications

Influencer

• Drive and contribute to influencer programs
• Conceptualize and manage influencer collaborations and social campaigns
• Maintain network of influencer contacts
• Draft detailed influencer briefs
• Manage influencer partnerships end-to-end, from vetting, to contracting, to program execution
• Oversee influencer deliverables, budget reconciliation, content review process

Overall Communications and Planning

• Feed into seasonal and yearly planning and strategies
• Cultivate relationships with media, stylists, influencers, talent reps, and other industry decision makers
• Research and identify unique partnership opportunities (talent, industry, and cultural)
• Conceptualize creative elements e.g. seeding kits, product deliveries, etc.
• Serve as an expert in the lifestyle and spirits space, providing informed POVs and recommendations
• Contribute to planning and execution of events and activations
• Provide day-to-day management and guidance for junior level colleagues

Agency

• Stay abreast of industry trends, tools, and more as relevant to the agency and client work
• Stay on top of cultural trends, shifting consumer habits, and developments in the digital and technological landscape
• Manage junior team members
• Contribute to new business, including ideation, research, and deck development

Qualifications

• Minimum 3 years of experience in communications; agency experience is preferred
• Experience working in the lifestyle and spirits categories
• Experience in client communication
• Excellent media & influencer relationships
• Proficient at multitasking and organization
• Strong writing skills
• Keen understanding of influencers and best practices
• Keen understanding of the current media landscape
• Culture enthusiast with a strong interest in pop culture
• Experience managing direct reports

Compensation

We value our team and are committed to their success.

We offer a competitive salary, health insurance, 401(k), generous PTO and holiday schedule including Summer Fridays, and more. We have a hybrid working schedule, with Tuesdays-Thursdays designated as in-office days.

The salary range is $55,000-$65,000 and is commensurate with qualifications and experience. Actual compensation is based on a range of factors including but not limited to skill set and level of experience.

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